1·The bottom line: for all the marketing hype, alliances aren't all things to all people—but everybody can get some benefit out of them.
底线是：对于所有的营销炒作，联盟并不是对所有人来说都是一切——但每个人都能从中受益。
2·This apparently is what will be the reason for their success this time around... if you believe the hype.
如果你相信炒作这回事的存在的话，这无疑是它们能在最近火起来的原因。
3·This translates into hype that’s not useful.
成炒作，这不是有益的，这转化。
4·And after years of hype, there also seems to be demand for services built around location.
在经过几年的概念炒作以后似乎对定位方面的服务出现了真实的需求。
5·Putting tabloid hype about Charles and Diana aside, certainly everybody knows that most royal marriages have ended in divorce.
撇开关于查尔斯和戴安娜的小报炒作不谈，大家肯定都知道大多数王室婚姻以离婚收场。