1·If thousands of pages surface in the SERPs for the keyword that you think describes your page the best, you need to think of how the searcher might deal with this situation.
如果对于您认为最适合描述自己页面的关键词，SERP中会出现数以千计的页面，那么需要考虑搜索者会如何处理这种情况。
2·This past spring, it rolled out the latest enhancement, which tailors Suggestions to a searcher's particular city.
去年春天，它推出了最新的加强版，改进了针对搜索者所在城市的提示建议。
3·If you're advertising via paid placements it's extremely important to land your traffic on a page that is designed, or at least targeted, to serve the needs of the searcher.
如果你在做付费的广告，最重要的是要让流量到达你计划中的页面，或至少是目标页，才能满足搜索者的需求。
4·Forcing a company to the top of the results under a non relevant term is a no-go and is very unhelpful to both the searcher and the advertiser.
强制公司根据一个不相关的长期的结果的顶部是一个没有去是非常无益的搜索者和广告商。
5·Doing so will backfire; anonymity is valued by the searcher.
这样做会适得其反，匿名是搜索者所重视。