1·The researchers there are highly incentivised to make their work as accurate as possible: improve the maths behind the equations, and oodles more cash floods in from more effective advertising.
那里的研究人员得到高度的激励，使其尽可能把工作做的精确：改进蕴藏于方程式等式之下的数学性的东西，借行之有效的广告赚取大量的现金。