1·Place the most important words at the beginning of page titles, headlines, subheadings, and links.
最重要词语置于页面、标题、副标题，和链接的前端。
2·Try to start most subheadings with the same part of speech, such as a verb or a noun.
副标题开头的短语应该尽量词性相同。
3·Organize your text with clear headings – Break up your text with headings and subheadings.
用明确的标题组织文章 ----用标题或者副标题把您的文章进行分段。
4·Also be sure to cascade your headings. A main heading, for example, would be larger than subheadings. This effect creates a sense of emphasis and flow to the information.
标题要有层次感。比如说，主标题的字号要比副标题大，这样会创造强调效果，引导读者继续阅读文章。
5·A good document has headings and subheadings, because headings make it easier to determine the topic of a page.
一个好的文档应该有主标题和副标题，因为它们可以更容易帮助确定一篇文章的主题。